Mark Stephen Meadows.(2008).《I, avatar: the culture and consequences of having a second life》. New Riders.
什麼是avatar？是誰在使用？avatar究竟會不會影響我們的真實生活，或者只是電玩遊戲中的幻想？是否只是其創始者內在自我的展現，或者是數百萬計人在資訊高速公路中的阻礙物？我們是否可以用我們的avatar接觸現實世界中的人？或者他只是連結了我們？當他也越來越像我們，我們是否變得越來越像avatar？
作者試圖去回答這些問題，他更提出其它更多的發現與可能性，透過社會學、政治、心理、歷史及藝術的檢視，他將改變我們生活中對avatar的觀看方式。
作者試圖去回答這些問題，他更提出其它更多的發現與可能性，透過社會學、政治、心理、歷史及藝術的檢視，他將改變我們生活中對avatar的觀看方式。
書目大綱
作者
Mark Stephen Meadows，是一位傑出的藝術家、工程師及作家，具有十五年互動媒體的經驗，曾獲 Ars Electronica, and the Cooper-Hewitt National Design Museum…等獎項，曾幫助設計虛擬社區WELL.com，並開發首個開放式協議3D多用戶環境。此外，他是 Xerox-PARC的研究員與藝術家，也是Stanford Research Institute合資企業的創意總監和創始人之一，2005年和2007年，他成立了兩個公司，致力於artificial intelligence 和 avatars 。
曾出版著作：
Mark Stephen Meadows. Pause & Effect: The Art of Interactive Narrative, New Riders, 2002, ISBN 0-7357-1171-2.www.pause-effect.com
Mark Stephen Meadows. Pause & Effect: The Art of Interactive Narrative, New Riders, 2002, ISBN 0-7357-1171-2.www.pause-effect.com
Mark Stephen Meadows. I, Avatar: The Culture and Consequences Of Having A Second Life,
New Riders, 2008, ISBN 0-321-53339-9.
Mark Stephen Meadows. Tea Time with Terrorists; A Motorcycle Journey Into the Heart of Sri Lanka’s Civil War, Soft Skull, 2010, ISBN 1-59376-275-5.
資料來源：
推薦因素
深刻探討avatar這個角色，他們在我們網路生活中調解與他人的溝通，有助於社會互動，avatar不只是替身，其意義揭示了人類互動的新模式，亦對我們未來的文化空間有一番探索。
"Gorgeously illustrated by both imagery and personal recollections, 'I, Avatar' is a whimsical, well-informed introduction to the virtual world experience and its broader implications by a seasoned guide with valuable secrets to impart."
Wagner James Au, author of "The Making of Second Life".
"Mark Meadows is fully immersed in an evolving new culture and reporting back from the heart of the action. Ultimately, what he reports on isn't informing us about Second Life, World of Warcraft, or online chat rooms. Instead, what he reveals is a reflection of ourselves a the beginning of the 21st Century in all our weirdness, wonder, and humanity."
Nathan Shedroff, Experience Strategist
"I knew Mark Meadows was a weird mix: smart, adventurous, well-read, well-spoken, nerdy, but most of all open minded. He has managed to work all this into his book. That should tell you what kind of a trip this read is. If anyone was to bring something fresh to the table, it had to be Mark Meadows."
Alexis Nolent, Ubisoft's Game System Story Director, and author of world-famous graphic novel "The Killer".
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